Lunch and Learn CEU: Selling to the Luxury Consumer


We invite you to learn more about How to Sell to the Luxury Consumer. In this course you will:

  • Learn how to leverage the emotional connections individuals form to brands
  • Understand what attracts customers to luxury brands
  • Identify characteristics of the luxury consumer: what appeals to the Influencer and the Connoisseur
  • Use open-ended questions to establish rapport and make connections
  • Use the LIVE approach to ask strategic questions
  • Create value for the consumer by positioning features as benefits

Speaker – Anjelica Schuda

Builder Sales Manager for BSH Home Appliances. This is Anjelica’s 11th year with BSH. She has spent 5 years as a Builder Manager and 6 as a District Sales Manager. Responsibility includes calling on Builders, Designers and Architects in the Central North Region. Anjelica has worked in the Kitchen and Bath Industry for 19 years selling appliances and countertops. Served on NKBA Board for 2 years. Currently in the City Board for the Home Builders Association of Greater Chicago.


Date and Time

11:30 AM


Warners' Stellian
1711 N Snelling Ave
St. Paul, MN 55113